The Story of Upmark
The answer for good brands, losing to loud ones
Most brands don't lose because they have a weaker product. They lose because they are less visible.
At Upmark, we believe strategy, content, and distribution should never operate in silos. Yet most brands work with fragmented teams where insights get lost between departments, campaigns start from scratch every quarter, and marketing becomes an activity instead of momentum.
That's why we built Upmark differently.
We bring strategists, creatives, producers, and performance marketers together as one integrated team. No handoffs. No disconnected execution. No gaps between planning and performance.
Our approach transforms marketing from a series of isolated campaigns into a connected growth engine where:
- Strategy informs content
- Content fuels distribution
- Distribution generates insights
- Insights strengthen strategy
The result is not just output. It's momentum.
The people behind the work
Strategists, creatives, producers and performance marketers — operating as one integrated team.
Anisha Kapoor
Founder & CBO
Anisha started out working as the Executive - Trade Fairs with the Indo-German Chamber of Commerce, experiencing global enterprises, industry associations, and on-ground teams to transform complex event briefs into seamlessly executed, internationally recognized trade experiences. Coordinating exhibitions and managing end-to-end operations for marquee names such as Mercedes-Benz, BMW, and Audi; she also spearheaded the high-profile industry events like Auto Expo and Fensterbau Frontale — Going on to work as the Communication Manager at the American Chamber of Commerce, she has lead strategic communications and stakeholder engagement initiatives aimed at deepening Indo-US business ties and driving bilateral growth. Having honed these skills over the years, Anisha uses her expertise for logistical precision and stakeholder strategy at Upmark, ensuring every moving part aligns to deliver measurable impact.
Shivam
Co-Founder & CEO
Over the past few years, he has worked closely with founders, businesses, and leadership teams to turn ideas into scalable marketing systems with measurable growth. Having worked closely with brands such as Rockman group, Mapletree, Revfin, CSOI, Eastman Impex, Fab Cafe and Ingri. Most recently leading projects like the IREE 2025 and Chetak Screen Awards, as well as heading AU Bank's Online Media Growth and Outreach, Shivam finds himself operating at the intersection of creative thinking and execution discipline, ensuring ideas translate into measurable business outcomes.
Ready to build you marketing system?
Let's talk about how Upmark can help you scale.